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- To promote co-operation among the industry in Malaysia.
- To promote the development of the cosmetic industry in Malaysia by formulating appropriate recommendations on industrial , economic and fiscal policies, incentives, market protections and other measures.
- To serve as a channel of communication between the cosmetic and toiletries industry and the Government on matters of particular concern and interest to the industry.
- To collect and disseminate the statistical data and other information pertaining to the industry so as to promote the welfare of the industry.
- To promote the interest of the industry in the ASEAN context, though active participation in the activities of the ASEAN Cosmetic Association (www.aseancosmetics.org) as well as in the industrialized and developing countries.